Training #4 Marketing Your Legacy Program

Marketing is a necessary component of any legacy program for both creating general awareness of an organization’s legacy initiative and for securing legacy commitments. This workshop begins with each team examining how they already communicate with their donors and provides examples as to ways to integrate legacy marketing into existing marketing efforts. HGF marketing templates and marketing examples from other communities are shared. Additionally, information is provided as to how organizations can create their own legacy marketing that is effective and donor-centered.

This is only open to LIFE & LEGACY Community Partners.